Top 7 Characteristics of a Good Website design

When a visitor comes to your website, he is first greeted with the design of your site. He will then look for something that interests him. To find something, he may go to the categories you listed out there or simply use the search box. If he finds something interesting, he will continue to spend much time on your site and will be interested in visiting your site repeatedly. So, the basic thing you need to keep in mind while designing a website is user experience.

If you manage to create a stunning website but the user finds it very difficult to navigate around, then you have wasted time and money in creating such a design for your website. The design has to be simple, clear and user-friendly.

Here is a list of top 10 characteristics of a good website design:

Consistency in Design

Except for the homepage which may have a slightly different appeal, all the other pages should have a consistent design. When navigating to other pages on the website, the users should not feel that have landed on a different website. The homepage and all the other pages of the website should clearly display the logo and its tagline.


The website should be designed in such a way that even a layman will be able to navigate around on a certain page or throughout the website and find things he wants to view. It should not take him more than two clicks to find anything that interests him on your website. If the navigation is too complicated for the visitor, he will not wish to visit your site again.

Perfect Content

Content is one of the most important elements of a website that can keep your visitors engaged on to your site for a longer period. Not only you should publish informative and fresh content free from grammatical errors but also you should pay attention to background color and highlighting certain part of the content in bold or different colors. Proper formatting of content is also necessary; however, you should not overdo it as it can negatively impact your visitors.

Fast Loading

Instead of decking up your site with heavy elements like Flash content, animated graphics, large images and videos, you need to go with simple design and still offer the best of creativity to your visitors. You need to make sure that your website takes only a few seconds to load. If your site takes lot of time to load, your prospective visitors may not have the patience to wait too long.

Search Engine Friendly

Your website will be failure if it is not able to attract the attention of users through search engine. In other words, the elements of your website should be designed and tweaked in such a way that it helps in maintaining a good ranking on different search engines like Google, Bing and Yahoo.

Compatible on Different Browser

After your website designer has created a site for you, you should test your website on different versions of various internet web browser such as Firefox, Google Chrome, Safari, and Internet Explorer. You should also test the loading time and ease of navigation across different pages of your website. Also, you should check whether your site works flawlessly on stock internet browsers available on platforms such as Windows Phone, Android and Symbian.


All the elements of your site should work seamlessly. You need to fix all the page errors and poorly constructed website elements. When visitors face such a problem, they can get frustrated and leave your site. Hence, you need to check proper functioning of internal and external pages, access to contact page, site search, site map, customer support page, help and FAQs page, subscription page and so on

A poorly built website can severely mar the performance of your business. Whether you are fixing an existing website or developing a new site, the above mentioned tips should be put into practice by discussing with your website designer.

10 Reasons Why Owning a Website is Beneficial for Your Business

The success of a business depends on its popularity. It is pretty obvious that your business can become popular only when lots of people come to know about it. The best possible way to expose your business to wider audience is to create a website for your business. These days the most preferred way to find information is internet. Hence, exposing your business on internet through your website is very important.

Here are 10 reasons on why owning a website is beneficial for your business.

Accurate Information of Your Business

If someone wants to know more about your business, he can simply visit your website. Through your site, they can learn the products and services you are offering. Visitors will be able to read and understand the features of each and every product and service that are available through your business.

Lets You Attract Targeted Customers

Through proper search engine optimization and internet marketing, you will be able to reach your site to audience who are interested in doing business with you. Since it helps in finding targeted customers, chances of achieving sales is higher.

Your Business Will Never Sleep

Since websites remains active 24/7, your business will never sleep. This is beneficial for all kinds of business and especially if you own an online shopping site, your customers will be able to make a purchase any time.

Reach Out to Wider Audience

As mentioned before, websites allow you to reach out to wider audience. Even though people from across the world may not want to do business with you because of the distance, they will be able to access your site and come to know about it. You will be able to reach out to your customers both locally as well as globally.

Good for Customer Service

Through your website, you can offer downloadable materials such as user manuals, ebooks, tutorials, etc that can help your customers. You can conduct surveys to understand what people think about your business. It also serves as a great platform to receive feedback from your existing customers and potential clients.

Cheaper Mode of Advertising

Placing an advertisement on a local newspaper or Yellow Pages can cost you lot of money every year. On the other hand, launching and running a website cost less money. Website is like a pamphlet that can be quickly shared with others. You will be able to provide your customers with good dose of information. It also gives you ample amount of space to display advertisements.

Professional Appeal to Your Business

Even if your business is small, your website can give a professional appeal to your business. When a person notices web address of a business listed on a contact card, he will feel that it is a professional and established company.

More Opportunities to Market Your Business

Internet marketing is one of the most powerful marketing techniques ever. You can popularize your site on social networking sites. You can also advertise on popular sites that are relevant to your business and receive good traffic and potential customers.

Keep Your Visitors Informed

If you have thousands of customers and your are doing good business, what is the best possible way to make announce on the launch of new products? Websites serve as a wonderful platform to keep your visitors informed on new products and services in real-time.

Compete With Your Rivals

If you want to stay in competition with your rivals, you need to have a website. Having an online presence for a business has become very important. Your rivals are doing it and putting lot of efforts to attract lots of customers. If your business is without a website, it cannot compete with the rivals.


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